BA Fashion Marketing
In this Section:
This unique degree gives you an insight into the dynamic forces of the fashion industry, alongside the expertise in marketing to spot and promote the next big trend.
You’ll gain an understanding of the aesthetics of design and style in fashion products, as well as consumer behaviour and the role of consumerism in the fashion life cycle. But you’ll also put this into context by studying style, design and taste from an historical and technological perspective, so you can work confidently with trend information to develop and promote new colour and style trends and concepts.
Our combination of compulsory and optional design modules enable you to broaden your study as part of the Leeds Curriculum. You’ll develop your critical thinking and place your work into the wider context of art and design, its history and societal trends.
During the programme your projects could include devising a new brand strategy for a fashion label, trend forecasting or developing ideas for innovative fashion products or an exciting PR campaign. It’s a great way to gain the skills to succeed in a competitive and fast-changing industry.
Students have access to extensive resources on fashion and textile design, especially for their individual research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history. It’s a fascinating insight into how fashion and the marketplace have changed and continue to evolve.
The University is also home to the Yorkshire Fashion Archive, containing a huge variety of couture, fashion garments and everyday clothing bought and worn by Yorkshire locals throughout the 20th century. ULITA – an archive of international textiles – is also housed on campus to collect, preserve and document textiles and related areas from around the world.
Year 1 will introduce you to the fashion industry, the marketplace and the processes involved in marketing apparel from concept to consumer. You’ll look at everything from design and materials to supply chains, as well as modules covering the key principles of marketing, research and consumer behaviour. Core modules will explore the historical, cultural and technological aspects of art and design to get a clearer sense of how consumer taste evolves.
You’ll build on your knowledge and skills in the following year, working with professional standards and developing your knowledge of fashion promotions, including branding and communications. With a focus on advertising and public relations, you’ll discover trend and colour forecasting and work on written and visual communications.
In your final year, your major project will allow you to plan and execute your own marketing strategy, identifying future trends and developing ideas for new products, branding and promotional campaigns. Beyond this, you’ll have the chance to appreciate issues such as sustainability and brand identity, as well as working collaboratively with colleagues. An individual research project and dissertation will also give you an opportunity to apply the research and creative skills you have gained.
These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
- Fundamentals of Imaging 20 credits
- Fashion Marketing 20 credits
- Fashion in Context 20 credits
- Material Culture and Mass Consumption 20 credits
- Design History: 1900 to the Present day 10 credits
- Green Design and Sustainability 10 credits
- Introduction to Photography (Digital) 10 credits
- Patterns and Culture 10 credits
- Colour and the Design Process 10 credits
- Fashion Brand Analysis 10 credits
- Drawing 1A 10 credits
- Drawing 1B 10 credits
- Technologies for Art and Design 10 credits
- Research Methods 1: Finding and Using Research Resources 10 credits
- Research Methods 2: Research, Writing and Dissertation 10 credits
- Marketing Creativity and Innovation 20 credits
- Trends and Forecasting 20 credits
- Fashion Promotions 20 credits
- New Materialism: Science and Technology Meet Art, Craft and Design 10 credits
- Radical Design 20 credits
- Video Editing 10 credits
- Illustration 10 credits
- Knitted Fabric Technology for Design 10 credits
- Garment Technology for Knitwear 10 credits
- Art, Craft and Design Now: an international overview of contemporary practice 10 credits
- Contemporary Art and Memory 10 credits
- Photography (Digital) 10 credits
- Class, Taste and Society: Interpreting Designed Objects. 10 credits
- Fashion Management 10 credits
- Fashion Marketing Major Project - Research 30 credits
- Fashion Marketing Major Project - Realisation 30 credits
- Independent Study Dissertation 40 credits
- Style, Place and Popular Culture 20 credits
- Fashion Styling and Photography 20 credits
- Collaborative Marketing and Promotion 20 credits
- Computer Aided Design and Professional Design Presentation 20 credits
- Contemporary Typography 20 credits
- Information Design 20 credits
- Brand Communications 20 credits
- Contemporary Advertising 20 credits
Broadening your academic horizons
At Leeds we want you to benefit from the depth and breadth of the University's expertise, to prepare you for success in an ever-changing and challenging world. This course gives you the opportunity to broaden your learning by studying discovery modules. Find out more on the Broadening webpages.
Learning and teaching
This degree covers a range of different approaches and disciplines. As a result, you’ll benefit from a variety of teaching and learning styles. Lectures, seminars and tutorials are among the most common, particularly in more theory-based modules, as well as one-to-one contact with tutors in studios and workshops. However, independent study is at the heart of this degree – it builds research and critical skills, and also helps you to develop your individual voice.
Practical work is assessed using visual presentations and portfolios among other methods, or you may have to submit practical log books or collections of visual ideas. Written exams, essays and other written responses to assignment briefs may also be part of the mix, depending on the modules you choose.
This degree is unique and will equip you with a range of specialist skills. You’ll have the chance to develop trend forecasting skills as well as consumer and commercial awareness. If you choose to spend a year in industry, you’ll also gain valuable work experience. Students from the programme have found exciting and diverse roles in companies such as French Connection, L’Oréal, JW Anderson, Donna Karan to name but a few.
However, it also cuts across different disciplines and has the academic grounding that a Leeds degree offers you. That means you’ll also be able to develop valuable transferable skills such as business acumen, research, critical and analytical thinking, creative problem-solving, communication, cultural sensitivity, professionalism and planning and organising – all of which are highly desirable to a variety of employers.
As a result you could work in fashion production and manufacturing as a buyer or new product developer, or in retail as a visual merchandiser. You could work as a fashion marketer, directing strategy and identifying opportunities for brand development. You could also go into the media in roles such as fashion stylist, fashion writer or journalist, or pursue a career in PR.
We encourage you to prepare for your career from day one. Thats one of the reasons Leeds graduates are so sought after by employers.
Leeds for Life is our unique approach to helping you make the most of University by supporting your academic and personal development. Find out more at the Leeds for Life website.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
On this course you have the opportunity to apply to spend time abroad, usually as an extra academic year. The University has partnerships with more than 400 universities worldwide and popular destinations for our students include Europe, the USA, Canada, Australia, New Zealand, Singapore, Hong Kong, South Africa and Latin America.
Find out more at the Study Abroad website.
The industrial placement is particularly popular with School of Design students – it’s great for your personal and professional development. Some students have even been offered permanent roles at their placement companies.
You could work in a range of roles, such as PR, buying, merchandising, product development, trend forecasting and advertising.
Placements have included:
- Harvey Nichols - Menswear buying team
- LKBennett - Press assistant
- Loreal - visual merchandising assistant
- MarcusLupfer - Ecommerce and Production intern
Read more about the Year in Industry