Faculty of Performance, Visual Arts & Communications

School of Design

BA Fashion Marketing

In this section:


UCAS code Qualification Duration and mode of study
W231 BA

3 Years Full Time


What you study

In your first year you’ll be introduced to the workings of the fashion industry, as well as the marketplace and the processes involved in producing apparel and getting it to market.

You’ll look at everything from design and materials to supply chains, as well as modules covering the key principles of marketing, research and consumer behaviour. You’ll also take core modules on the historical, cultural and technological aspects of art and design to get a clearer sense of how consumer taste evolves.

You’ll build on your knowledge and skills in the following year by getting to grips with professional standards and developing your knowledge of fashion promotions, including branding and communications. Then you’ll develop an understanding of marketing communications, discover trend and colour forecasting and work on written and visual communications as we focus on advertising and public relations.

By your final year, you’ll be using the knowledge you’ve gained to inform your major project, where you plan and execute your own marketing strategy, identifying future trends and developing ideas for new products, branding and promotional campaigns. Beyond this, you’ll have the chance to appreciate issues such as sustainability and brand identity, as well as working collaboratively with colleagues. You’ll also apply the research and creative skills you’ve developed to an individual research project and dissertation.

What facilities are available

Students have access to extensive resources on fashion and textile design, especially for their individual research. ULITA – an archive of international textiles – is housed on campus to collect, preserve and document textiles and related areas from around the world. You can make appointments to view items, but it also has an online catalogue where you can explore the major collections.

The University is also home to the Yorkshire Fashion Archive, containing a huge variety of couture, fashion garments and everyday clothing bought and worn by Yorkshire locals throughout the 20th century.

We even house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history. It’s a fascinating insight into how fashion and the marketplace have changed and continue to evolve.

Why Leeds

This unique degree gives you an insight into the dynamic life of the fashion industry, alongside the expertise in marketing to spot and promote the next big trend.

You’ll gain an understanding of the aesthetics of design and style in fashion products, as well as consumer behaviour and the role of consumerism in the fashion life cycle. But you’ll also put this into context by studying style, design and taste from an historical and technological perspective, so you can work confidently with trend information to develop and promote new colour and style trends and concepts.

A combination of core and optional modules will give you a good grounding in both the fashion industry and marketing. You could work on devising a new brand strategy for a fashion label, trend forecasting or developing ideas for innovative fashion products or an exciting PR campaign. It’s a great way to gain the skills to succeed in a competitive and fast-changing industry.

Applying,Fees & Funding

In accordance with the School of Design admissions policy: you will find details of this on the School website at http://www.design.leeds.ac.uk/undergraduate.htm

How to apply

Applications should be made online through UCAS, the Universities and Colleges Admissions Service. Please go to their website at http://www.ucas.com/, for details of how to apply.

Selection principles

An offer of a place is based on careful consideration of the UCAS application. Pre-A level qualifications, including GCSEs, your personal statement, and academic reference are all of importance. Good performance at 'A' level (or equivalent) in creative and academic subjects is essential.


For information about our fees and details of the financial support that may be available to you please visit www.leeds.ac.uk/yourfinances

Scholarships and bursaries

The University offers a range of undergraduate scholarships and bursaries to support students from less affluent backgrounds. Please see http://www.leeds.ac.uk/yourfinances/ for full details.

Course Content

This degree covers a range of different approaches and disciplines. As a result, you’ll benefit from a variety of teaching and learning styles. Lectures, seminars and tutorials are among the most common, particularly in more theory-based modules, and you’ll also have one-to-one contact with tutors in studios and workshops.

However, independent study is at the heart of this degree – it builds research and critical skills, and also helps you to develop your individual voice.

Practical work is assessed using visual presentations and portfolios among other methods, or you may have to submit practical log books or collections of visual ideas. Written exams, essays and other written responses to assignment briefs may also be part of the mix, depending on the modules you choose.

Current modules taught

For a full list of modules taught please visit the Module and Programme Catalogue.


This degree is unique and will equip you with a range of specialist skills. You’ll have the chance to develop trend forecasting and projection skills as well as consumer and commercial awareness. If you choose to spend a year in industry, you’ll also gain valuable work experience. Students from the school have found exciting and diverse roles in companies such as Abercrombie and Fitch, John Lewis, Next, Kitch & Honey PR, Paul Smith and Matches.com to name but a few.

However, it also cuts across different disciplines and has the academic grounding that a Leeds degree offers you. That means you’ll also be able to develop valuable transferable skills such as business acumen, research, critical and analytical thinking, creative problem-solving, communication, cultural sensitivity, professionalism and planning and organising – all of which are highly desirable to a variety of employers.

As a result you could work in fashion production and manufacturing as a buyer or new product developer, or delve into retail as a visual merchandiser. You could work as a fashion marketer, directing strategy and identifying opportunities for brand development. You could also go into the media in roles such as fashion stylist, fashion writer or journalist, or pursue a career in PR.

Study Abroad & Work Placements

Study abroad opportunities

At Leeds you can choose to extend your degree for a year, spending your third year studying abroad at one of our partner universities.

It’s a fantastic opportunity to build your CV and gain valuable experience of new environments. You could study in a number of overseas universities across Europe, Australia and the US.

Read more about Study Abroad

Work placement opportunities

The industrial placement is particularly popular with School of Design students – it’s great for your personal and professional development. Some students have even been offered permanent roles at their placement companies.

You could work in a range of roles, such as PR, buying, merchandising, product development, trend forecasting and advertising.

Placements have included:

Harvey Nichols - Menswear buying team

LK Bennett - Press assistant

Loreal - visual merchandising assistant

Marcus Lupfer - Ecommerce and Production intern

Read more about the Year in Industry


If you wish to contact the School of Design for more information about the course or to book a department visit, please use the details below:

Please email texug@leeds.ac.uk, or 'phone (00)44 (0)113 343 3703

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