Faculty of Arts, Humanities and Cultures

School of Design

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Ankit Saraf

MA Advertising and Design

What made you want to study your course at the University?

“As a student it’s really hard to find the right combination of a perfect course and a good university but once I found MA Advertising and Design, I didn’t have to look any further.

It offered a unique combination of Leeds University Business School and the School of Design. The School of Design taught me how to structurally think of a creative idea, while the collaborative classes at the Business School moulded my thought process to think of it from the business perspective.

Which aspects of the course did you enjoy the most?

MA Advertising and Design always encouraged us to start thinking ahead about our career, about the real world. So thinking ahead, my friend and I made creative postcards and sent them to 50 agencies. Surprisingly enough we heard back from the ECD of Brass, who (along with coffee) gave us a live brief.

What have you gone on to do after graduating?

After applying to 30 places individually, I was successfully able to crack the IPA Ad School; a graduate scheme that provides students with the opportunity to intern for eight weeks at top agencies in London. I was placed at Grand Union, a digital advertising agency. After eight weeks, three interviews and a presentation to the CEOs, I was offered a permanent job.

How did your time at the School of Design help with your career?

Now I’m expected to think and plan ahead, understand my client’s requirements, and also think how my team can move forward. This is precisely what MA Advertising and Design helped me learn. Learning how to think creatively and strategically is something that this course specialises in and this helps you later when you are actually out there in the field.”

Ankit Saraf
Senior Account Executive, Full Six Agency
MA Advertising and Design

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