Faculty of Arts, Humanities and Cultures

School of Design


Eunseon Song


MA Advertising and Design


What was your background in design before applying for your masters?

I have a graphic design background, and worked for a short time in a cosmetics company in Korea as a graphic designer before coming to the UK for MA course.


Why did you decide to take MA Advertising and Design?

When working in a company, it’s necessary to understand business strategy and planning but as a designer it’s hard to learn this, so I was looking for a Masters course which joined business and design. I wanted to broaden my perspectives and learn marketing and the course at Leeds interweaves business concepts with my design background.


Were there a lot of other international students on your course?

My classmates are from all over the world including the UK, Indonesia, China, Thailand and Taiwan.


What would you say to any other international students thinking of studying a masters at the School of Design?

Leeds is a really good place to study and students that study here are hardworking. The staff at Leeds are always welcoming and friendly and provide helpful feedback. I can always contact my tutor for a meeting or via email if I want more advice or information. I like the environment of Leeds, especially buildings like the Laidlaw Library.

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