Faculty of Arts, Humanities and Cultures

School of Design

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Pammi Sinha

Associate Professor in Fashion Management; MA Fashion Enterprise and Society Programme Leader; Taught Postgraduate Tutor

0113 343 3698

PhD, MA, BA, BSc

Biography

I joined the University of Leeds in 2014 following academic posts at the Universities of Manchester and Huddersfield. My background is fashion design and my MA studies at the Birmingham Institute of Art and Design involved collaborations with fellow MA textiles designers with similar interests in natural and organics colours and textures. Within the design process, there was mutual decision making on colours, textures, weights of fabrics and proportions between them – fabrics ranged from Indian hand woven cottons and silks, mass manufactured silks, muslins, organdies, etc.  Through this process I developed an interest in the process of design, form and fabric and, in particular creativity, and how to leverage it within a commercial environment. The opportunity of a PhD studentship at the University of Salford enabled me to examine the fashion design process within fashion design companies across market levels in the UK women’s wear sector. On completion, in 2000, I joined UMIST (now the University of Manchester) to become Programme Director for the BSc (Hons) Fashion and Textile Retailing, followed by a period of time at the University of Huddersfield as Subject Leader and Reader (2010-2014). A Fellow of the Higher Education Academy, I have taught the following areas: the structure of the fashion industry, design and innovation management, team working, fashion illustration and pattern cutting software (Lectra ®), trend forecasting and fashion design. I have been an external examiner and advisor for various institutes at BA, MA, PhD levels. I have also advised and been a consultant for fashion and textiles design issues and training for the Creative Industries Development Services/Manchester City Council, Tanzania Gatsby Trust (part of Sainsbury’s Charitable Foundation) and DEFRA (in the Clothing Roadmap).

Research Interests

My research interests span three large but interconnected areas:

  1. examination of the design process,
  2. the interface between design and technology, and
  3. how design can contribute to sustainable development within a developing economy and the global dimensions of managing textiles and clothing that have reached their end of life.

Common to these apparently disparate areas is the application of creative thinking and adaptation of design practice and processes to particular contexts. The interest in creativity encompassed hand crafted skills and the social, economic and supply chain implications for developing economies.

Teaching

DESN1150 Green Design and Sustainability

DESN2355 Fashion Marketing and Production

DESN2365 Trends and Forecasting

DESN3660 Independent Study Dissertation

 

Research Projects & Grants

Collaborative Venture Fund (CVF) “Identifying markets for recycled air-laid products”, with JR Fibres, Bradford June-August 2014

EU FP7 “Living in a Material World”, May-October 2011 – project manager – (Marie Curie ‘Researcher’s Night’ agreement number: 287412)

Innovation Voucher “Kenyan fashion and textiles design capabilities and opportunities to join the international trade flows” with The Creative Development Project (CDP). 2010-2011

Innovation Voucher “Novel Baby Carrier” co-investigator, 2009-2010.

Consultancy for Oakdene Hollins (Centre for Remanufacturing and Reuse) – “Product Labeling for Improved End of Life Management for Corporatewear”, team leader, 2008-2009

Consultancy for Tanzania Gatsby Trust “Design and Marketing Capabilities in the Tanzanian Textiles Industry, 2007-2008.

AHRC Creativity Workshop Understanding the Role of Creativity in Collaborative New Product Development, 2006 – 2007, principal investigator

External Appointments

Member of Chartered Institution of Wastes Management (2012-current)

Member of International Solid Waste Association (2012-current)

Fellow of Higher Education Academy (2008-current)

Fellow of the Textile Institute (2000-current)

Working Parties for Sustainable Clothing Action Plan at WRAP – Waste Resources Action Plan (2010-current)

Treasurer and Secretary for the Sustainability SIG of the Textiles Institute, Manchester (2010-current)

 

External Examiner for:

Herriot Watt: MSc in International Fashion Marketing (2014-current)

Birmingham City University: MA Fashion Promotion (2012-current)

Open University PhD “Transition in the Level of Collaboration in Supply Chain Relationships (2014)

Manchester Metropolitan University PhD “A Social and Cultural Approach to Restoration of Traditional Dress in Contemporary Botswana” (2012)

University of Salford PhD “A Comparative Study of Industrial Design across HE Institutions in the UK and China” (2010)

 

Editorial Board Member:

Journal of Fashion Marketing and Management, Emerald Group

Textiles and Clothing Sustainability, Springer Open-Access.

 

PhD & Postdoctoral Supervision

Successful PhD completions

Mercy Wanduara: “Competitive strategies for tailoring SME’s within Kenya” (lead supervisor), 2014

Claire Shih: “Survival Strategies for the textiles industry in newly industrialised economies” (lead supervisor), 2013

Kanchana Dissanayaka: “Recycled and Sustainable Fashion” (lead supervisor), 2012

Kevin Almond: “Suffering for fashion: Body shaping and the presentation of the fashionable ideal of self.  The links that expose issues in the production of garments and their appropriation as fashionable items” PhD by Publication (lead advisor), 2012

Gayle Booth: “Women Entrepreneurs: A Study of Fashion Designers of Great Britain” (co-supervisor), 2008

Joanna Ling Shin Liu: “An Investigation into Consumer Adoption Factors in Wearables”, (lead supervisor), 2006

 

Professional Practice

I have been a consultant for Oakdene Hollins (Centre for Remanufacturing and Reuse), the Tanzania Gatsby Trust, JR Fibres, The Creative Development Project. Since 2001, I have been a reviewer of manuscripts for books (for publishers Berg, Blackwell, Bloomsbury) journals (Journal of Textiles Institute , Design Journal , Design Studies, Journal of Fashion Marketing and Management, International Journal of New Product Development and Innovation Management, Craft Research, Journal of Cleaner Production, Textiles and Clothing Sustainability, Research Journal of Textile and Apparel, Catwalk: The Journal of Fashion, Beauty and Style, International Journal of Fashion Design, Education and Technology)

Links

http://designtoimprovelife.dk/recycle-sub-sahara/

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