Faculty of Arts, Humanities and Cultures

School of Design


Mike Sheedy

Principal Teaching Fellow; Deputy Head of School; MA Design Future Society Programme Leader; MA Advertising and Design Programme Leader

0113 343 3719


Office hours: Wednesday 09.00 - 12.00

BA Hons Fine Art, PGCE

Research Interests

Branding and brand communications, particularly in relation to achieving organizational strategic, commercial and communication objectives; building brands and visually articulating values to create a desirable brand personality; managing consumer expectations; how to achieve brand sustainability.



Programme LeaderĀ for MA Advertising and Design

I am Module Manager for;
DESN 5210M Visual Communication
DESN 5220M Persuasion
DESN 5230M Integrated Communication
DESN 5240M Creative Direction


Deputy Head of School



  • Sheedy M (2011) The Phaidon Compendium of Graphic Design.

Conference papers

  • McEntaggart P, Sheedy M (2010) "Once Upon a Paradigm Shift. Cybercultures

  • Sheedy M, McEntaggart, P (2010) "On or Off - is traditional media dead or just lying dormant". European Foundation for Commercial Communications in Education

Research Projects & Grants

UTF Development Award 2009

External Appointments

Board Member of Edcom and member of the EACA Supervisory Council

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