School of Design

Colour Selection for product Design

Colour perception is a broad and complex aspect amongst artists, designers and scientists. Each of these groups have there own way of defining colour and explaining the effectiveness of different elements in colour selection. The process of colour selection in product design is directly dependent on the characteristics of the products and the nature of target markets: culture, geographical location, age and gender of the consumer, to list a few. Aim of this study is to identify and bridge this gap and find a convenient way to use the knowledge of these interconnected groups. As an outcome, a tool can be developed to help the designer with the key facts of colour selection based on the type of product.

Let’s take part in Maryam’s online surveyand help her to find out if there are universal rules for colour.

• Mohammadzadeh M, Mohammadzadeh M and Westland S, 2011. The significance testing of a skewed color-imaging data set, Proceedings of the 19th Color Imaging Conference, San Jose, USA (in press). [see left-pane for the MATLAB code associated with this paper]
• Mohammadzadeh M and Westland S, 2010. A Categorical Model of Colour Emotion for Product Design, CREATE Conference Proceedings, Gjovik, Norway.
• Mohammadzadeh M and Ganjali M, 2008. Finding the Relation Between Colour and Emotion Using Statistics, Dissertation, Shahid Beheshti University, Tehran, Iran.

Prof Westland

Colour selection for product design