Faculty of Arts, Humanities and Cultures

School of Design

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Maria Logkizidou

Lecturer in Fashion Marketing

0113 343 3793

Clothworkers Central Building (Fashion Marketing Office)

Office hours: Monday-Friday 9am-5pm

Dr Maria Logkizidou is a lecturer in fashion marketing at School of Design (University of Leeds). My primary fields of interest and expertise are in consumer behaviour, visual merchandising, fashion retailing, fashion e-tailing, fashion product placement, branding, advertising and marketing communications. I am experienced in designing and conducting experiments. My expertise is in quantitative marketing research, including data collection, analysis, and statistical testing. I am also interested in certain qualitative research methods.

Biography

I have a Master Degree in Strategic Marketing and Consulting from the University of Birmingham. My Master’s dissertation and last year consultancy project was on the impact of the retail store environment on consumers’ brand perceptions. The focus of my Ph.D. thesis (Cardiff University) was on the impact of visual merchandise display on consumer purchases of luxury brands. I have also undertaken a numbers of consultancy projects (off-line or on-line visual merchandising) working with Wyatt International Ltd and s. Oliver.

Qualifications

  • BA (Hons) Accounting and Finance
  • MSc Strategic Marketing and Consulting
  • PhD Marketing

Research Interests

PhD supervision research interests

  • Consumer behaviour in fashion
  • Visual Merchandising
  • Fashion retailing
  • Fashion product placement
  • Brand Identity
  • Culture and image

Teaching

Teaching commitments

  • Fashion Marketing (yr 1)
  • Fashion Marketing Major Project – Realisation (yr 3)
  • Fashion Marketing Major Project – Research (yr 3)
  • BA dissertation
  • MA dissertation

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