Faculty of Arts, Humanities and Cultures

School of Design


Dian Li

Lecturer in Graphic Design; Study Abroad Coordinator

0113 343 3708

BA(BIGC, China), MA(Leeds), PhD(Leeds)

Lecturer in Graphic and Communications (2011-) Study abroad coordinator (2011-) Research Associate (2007-2011) Instructor in Multimedia (2004-2007). Research interests: Typography and emotions, Multilingual Typography, Product instruction design, Digital design.


My role at University of Leeds mainly involves teaching, research and some management responsibilities. I have been working with MA design students in a broad range of subjects including interactive media, App design, web design, animation and illustration etc. I also teach on the BA Graphic Design and Visual Communication on all levels. The two PhD projects I am currently supervising are about the simplification of graphics and digital fashion simulation . My research interest lies mostly within the Graphic communication and information communication area, including Product instruction design, Typography and emotions also Chinese typography. As the study abroad coordinator, I am responsible for building and retaining links between our school and similar departments from different universities around the world.


Level 3    Information Design

Level 3    Independent Study Dissertation

MA         Digital Design Practice

MA         Negotiated Project

MA         Reflective Project


Journal articles


  • Cassidy T, Li D (2017) “Staple Yarns”, In: cassidy T; Goswami P (eds.) Textile and Clothing Design Technology. CRC.

  • Cassidy T, LI D (2017) “Textile and Clothing Consultancy”, In: Textile and Clothing Design Technology. CRC.

  • Li D, Cassidy T, Bromilow DW (2013) “The Design of Product Instructions”, In: Product Design. Intech.

  • Li D, Cassidy T, Bromilow D (2011) “Product Instructions in the Digital Age”, In: Industrial Design: New Frontiers. Intech 2011. 39-52

Conference papers

  • Chen CY, Cheung V, Li D, Cassidy T (2015) Effective simplification for logo design. Proceedings: Proceedings of the International Conference on Engineering Design, ICED 9.DS 80-09: 365-374.

  • Cassidy T, Zang K, Cassidy TD, Li D (2014) Historical costume simulation. 2014 International Textiles and Costume Culture Congress
    Repository URL: http://eprints.whiterose.ac.uk/84769/

  • Chen CY, Li D, Cassidy T, Cheung TLV (2013) Effects of colour and emotion in illustration. AIC Colour 2013: Twelfth Congress of the International Color Association Proceedings: Proceedings of AIC Colour 2013: Twelfth Congress of the International Color Association The Colour Group (Great Britain).: 881-884.
    Repository URL: http://eprints.whiterose.ac.uk/81209/

PhD & Postdoctoral Supervision

Chung-Yun Chen, Effective Simplification of Graphics

Zi Young Kang, Reproduction of Fashion in History Using 3D Apparel CAD

PhD Thesis

Product Instructions in the Digital Age

© Copyright Leeds 2018