Faculty of Arts, Humanities and Cultures

School of Design


Claire Watson

Senior Teaching Fellow; BA Fashion Marketing Programme Leader

0113 343 3793

Clothworkers Central Building

Office hours: Monday-Friday 9am-5pm

BA (Dundee) MA (Nottingham Trent)

My specialist subject areas are fashion design, marketing and fashion history. My main research interests are centred around the Yorkhire Fashion Archive, which aims to investigate the social and cutural history of Yorkshire through clothing.   Recent research has also included an exploration into fast fashion and how technological advances can make increased consumption sustainable.

Member of the Association of Suppliers to the British Clothing Industry (ASBCI) Member of the Association of Fashion and Textiles Courses (ftc) Member of Executive Committee of Yorkshire Fashion Archive (YFA) Regular contributor to journals and conferences, both international and national.


Claire Watson has worked as a designer and consultant to the fashion industry for over 20 years. She has worked for companies supplying both the high street and small independents throughout the UK, Europe and the US. These include Coats Viyella, Woolmark, Next and John Lewis. Claire’s experience is primarily in womenswear with specialisation in trend prediction and knitwear.

Claire has been a visiting lecturer at a number of universities including Northumbria, Dundee and Nottingham Trent.

Her teaching specialisms are design portfolio, fashion history and trend prediction.


Research Interests


The Yorkshire Fashion Archive

Based in the fashion area, the archive chronicles the cultural history of Yorkshire and aims to reflect changing social attitudes and influences, economic prosperity, global trends and the regional technical excellence in textiles and clothing over a 100 year period using clothing, accessories, photographs, film archive and narratives. Claire Watson hopes to develop a new perspective on Yorkshire life through the investigation of clothing choices and tastes. This project will also give close scrutiny to an examination of the expansion of the clothing and textile industry throughout Yorkshire and examine the ‘home dressmaking’ skills in the region.


The archive provides a nationally significant resource for the development and support of education and research, business and the community.

Claire Watson is a member of the executive committee. The archive informs teaching within the fashion design and marketing areas.

Slow Fashion

Working with students, Claire Watson has been investigating the viability of more sustainable fashion industry. This explores the theory that an entity has a responsibility to society and how this is pertinent to the fashion industry.


Level 1

  • DESN 1355 Fashion Marketing

Level 2

  • DESN 2375 Fashion Promotion
  • DESN 2658 20th Century Fashion

Level 3

  • DESN 3360 Fashion Marketing Major Project
  • DESN 3370 Fashion Marketing Major Project
  • DESN 3660 Independent Study


Admissions Tutor

School Management Team


Journal articles

  • Watson C (2012) “Yorkshire Fashion Archive”, Embroidery Hill J (eds.). 63: 38-43.

  • Webster LC, Watson C, Backhouse D (2012) “Memories & Reminiscences: Yorkshire Fashion Archive”, Dress & Textile Staff in Museums Journal. Spring 2012 Ward A (eds.).


  • Watson C, Backhouse D (2011) “Untold History: The Story of a Yorkshire Wedding Dress”, In: Cantista I; Martins F (eds.) Fashion in a Global World. Porto: Vida Economica. 159-170

Conference papers

  • Webster L, watson C, Backhouse D (2015) Fashion History: Vintage Re-Fashioned. Global Fashion Conference, Madrid. Global Fashion Conferece (Accepted)

  • Sumner M, Watson C (2014) Fast Fashion Can be Good: Reinventing the Model.. Global Fashion Conference (Accepted)

  • Webster LC, Watson C (2012) Down Memory Lane: Yorkshire's Heritage Examined Through Clothing. Dress, Textiles & Heritage Workshop

  • Watson C (2012) The Yorkshire Fashion Archive: The Everyday Revealed. The Dress of the Ordinary People (Unpublished)

  • Webster LC, Watson C (2011) Untold Stories: The Yorkshire Fashion Archive. Cabinet: Collection & Connection (Unpublished)

  • Watson C (2010) Fashion In a Global World. Fashion In a Global World (Unpublished)

  • Watson C, Webster LC (2010) From Mill to Promenade. Costume Society of Great Britain


  • Evans EL, Watson C 'Snapshot' A Story of Family, Fashion & Friends.

  • Watson C, Evans E, Blair F The Synthetics Revolution: an exhibition of man-made fibres and everyday fashion.

Professional Practice

Yorkshire Fashion Archive Exhibitions

‘Snap Shot’ – Sept – Dec 2015, Barnsley Civic Gallery

‘Jonathan Silver – Romantic Capitalist’, March – July 13, Salts Mill

‘Wool Re:Fashioned’ – Sept 12 – Jan 13, Salts Mill

‘Dress Rehearsal’ – Oct – Dec 2020, Salts Mill

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