Faculty of Arts, Humanities and Cultures

School of Design


Alice Dallabona

Lecturer in Fashion Marketing

0113 343 3698

BA Laurea Magistrale MA PhD

Alice Dallabona holds a PhD in Fashion Marketing, Management and Communication and her main research interests are luxury fashion, branding and communication, semiotics and the Italian fashion industry.


Alice Dallabona holds a PhD in Fashion Marketing, Management and Communications from the Nottingham Trent University and holds a MA in Critical Theory and Cultural Studies from the University of Nottingham. She also holds a Laurea Magistrale in Semiotic Disciplines from the Università di Bologna (Italy) and is a regular contributor to conferences, both international and national.

Research Interests

Alice Dallabona’s research explores issues related to fashion marketing, branding and communication, luxury fashion, lifestyle brands, Italian fashion industry, digital media, fashion journalism, semiotics, cultural studies and national identity.


Alice Dallabona is the module leader for Fashion in Context and Fashion Brand Analysis.



  • Dallabona A (eds.) (2012) Defining Contributions, Inspiration Driving Original Research.. Nottingham: Nottingham Trent University.

Journal articles

  • Dallabona A (2018) “The challenges of luxury fashion flagship hotels: The case of Maison Moschino”, Critical studies in fashion and beauty. 8.2: 219-237.
    DOI: 10.1386/csfb.8.2.219_1, Repository URL: http://eprints.whiterose.ac.uk/124921/

  • Dallabona A (2017) “Brand extension of Italian luxury fashion labels into the hospitality industry and conceptualisations of luxury: the cases of Armani Hotel Milano and Fendi Suites”, International Journal of Management Cases. 19.4: 73-85.
    Repository URL: http://eprints.whiterose.ac.uk/126394/

  • Dallabona A (2016) “At home with the Missoni family”, Home Cultures. 13.1: 1-21.
    DOI: 10.1080/17406315.2016.1122965, Repository URL: http://eprints.whiterose.ac.uk/94198/

  • Dallabona A (2015) “Luxury fashion hotels: exploring the relationship between hôtellerie and luxury fashion brands”, International Journal of Sales, Retailing and Marketing. 4.2: 78-85.

  • Dallabona A (2015) “Luxury fashion flagship hotels and cultural opportunism: The cases of Hotel Missoni Edinburgh and Maison Moschino”, Hospitality and Society. 5.2-3: 117-143.
    DOI: 10.1386/hosp.5.2-3.117_1, Repository URL: http://eprints.whiterose.ac.uk/94197/

  • Dallabona A (2011) “Hospitality and the fashion industry: the Missoni way”, International Journal of Management Cases. 13.3: 339-347.


  • Dallabona A (2014) “Narratives of Italian craftsmanship and the luxury fashion industry: representations of Italianicity in discourses of production”, In: Hancock II JH; Muratovski G; Manlow V; Pearson-Smith A (eds.) Global Fashion Brands: Style, Luxury & History. Chicago: Intellect. 215-228

  • Dallabona A (2011) “Creating Italian fashion”, In: Scott et al. (eds.) Creative Connections: Exploring and Discovering Relationships. Nottingham: Nottingham Trent University. 25-39

PhD & Postdoctoral Supervision

Would be interested in supervising doctoral candidates in the following topics:

– Fashion and national identity

– Semiotic of fashion/brands

– Italian fashion

– Luxury fashion industry

– Brand extension



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